What we need, then, is more uncommon futurism. A futurism that cares not a whit about what’s hot right now, who remain stoically unimpressed by drones and wearable IT, and who instead take it as their job to shock and awe CEOs with visions as radical as those of the futurists of yore. We need futurism that is less pompous, and self-congratulatory and takes pride in offending and disgusting those futurists who would like to protect the status quo. This is Future Forward.
It is not easy to be Future Forward. The future seems to unfold so clearly and so rapidly in front of our eyes that it’s easy to be bewitched by it. It’s easy to just follow the trends of today and extrapolate from this, although the very notion of futurism was supposed to be a boundary against such simplifications. Nor should we discount the group-think of futurism. Speak of the same thing as the other futurists, and your sure to be met with nods and friendly smiles – “that’s what I think, too!” Question the scenarios of clean-tech and nano-tech so routinely trotted out, and you’ll find yourself a pariah.
That’s what we strive to be. The uncommon thinker, the pariah who sees the future other people do not. We want to break out of the echo chamber.
So regardless of whether you’re a futurist, want to be a futurist, or simply are in business and therefore a practical futurist whether you’d like to be or not, consider your futures thinking. Are the futures you foresee those others can easily agree with, commonly shared visions repeated in the pages of Wired and Fast Company, or could you push yourself further?
Put somewhat differently: When you’re presenting your ideas of the future, are people nodding or shaking their heads? If they’re nodding, your futures are common and easy to agree with. This also means that they’re unlikely to matter, even that they’re unlikely to come true – as the future has a nasty habit of always surprising us and going against that which is seen as “common sense”. If they’re shaking their heads, you have likely come up with something just a little more uncommon, a little more challenging, something with just that much more power to change thinking and thereby the world. In other words, you might just have stumbled into serious futurism.
We want to see shaking heads. We want to redefine futurism. We are Future Forward.
We take you out of your comfort zone and help push your business to new lengths. We want to be the CEO's bestie.