
The Future Forward Philosophy
How we think about the future is our biggest competitive advantage.
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The Manifesto
To do business successfully, it is not enough to just execute perfectly in the present. You also need to have some idea regarding the future, how it will bring about changes in the market, in your consumers, in your competitors. Some things will change rapidly, others far less so, some might not change at all, but to stay in business you need some appreciation of these changes, and to be able to adapt to the same.
In this respect, you’d expect professional futurists to be something akin to the CEOs BFF, yet this is very rarely the case. This mismatch is not entirely easy to understand and is particularly galling to many futurists, who wouldn’t mind in the least being besties with a CEO. For them, the explanation is simple – corporate executives just don’t “get it”. We have another theory.
The key reason for the decline of business futurism is not that executives do not get it, nor that futurism is just too “out there” for the staid cultures of the contemporary corporation. We believe the opposite is true.

CIRCA 1958
Arthur Radebaugh was a futurist, illustrator, airbrush artist, and industrial designer. He produced a significant body of work for automotive industry advertisements.